Mediquip is a Bahrain-based pharmaceutical company specializing in the import and distribution of vitamins and nutritional supplements for both children and adults
The company works with a range of international companies and brands across the United Kingdom, Switzerland, and the United States, bringing a diverse portfolio of health and nutritional products to the Bahraini market
Strategy
During our collaboration, Mediquip’s strategy focused primarily on two brands within its portfolio: Swiss Energy and Genesisvit
Our work began with developing a clear marketing strategy for each brand, tailored to its business objectives, product offering, and target audience within the Bahraini market
Based on these strategies, we translated the marketing objectives into a content strategy that defined the key messages, content themes, and communication approach for each product, ensuring that every piece of content aligned with the brand’s personality and direction
Swiss Energy
The creative direction for Swiss Energy centered around the idea of energy and vitality as part of an active everyday lifestyle
This was reflected in the content through a more vibrant and dynamic visual language, focusing on activity, performance, and maintaining energy throughout the day, in line with the nature of the brand and its products
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BeautyVit
With the launch of BeautyVit in the Bahraini market, the product faced a different challenge. As a new product, it had no established awareness among the audience, who were also unfamiliar with its key active ingredient
Rather than relying solely on communicating the product’s features and ingredients, we looked for a human insight that could make the brand more relatable to its target audience
The Insight
We started with the idea that a woman’s relationship with beauty is not limited to a specific stage of life. It is an ongoing feeling and a desire to maintain her appearance and confidence as the years go by
This shifted the communication from simply highlighting the ingredients and benefits of a new product toward building an emotional idea around beauty that stays with you through the years
We conceptualized, scripted, and produced an AI-powered advertisement for the product.
Genesisvit
In contrast to the vibrant and dynamic direction of Swiss Energy, Genesisvit adopted a more refined and understated visual and communication style
The content relied on a clean and balanced visual language that reflected the quality and value of the products, while maintaining a professional and premium feel that aligned with the brand’s identity
As a result, each brand within the Mediquip portfolio developed its own distinct personality and creative direction, while remaining aligned with the overarching marketing strategy
