Dr. Ayman Antar is a Physical Therapist specializing in sports rehabilitation and injury management, with a strong focus on working with athletes
Dr. Ayman wanted to correct common misconceptions in the market through his own natural, spontaneous, and humorous style
Based on his expertise, the gaps in the market, and the questions of his target audience, we developed a dedicated framework and content strategy that turned his knowledge and personality into relatable, educational, and engaging content
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We started by creating ” دحيح العلاج الطبيعي “, a program that tackled common physical therapy questions through a sarcastic and entertaining approach, supported by distinctive audio and visual cues
We then introduced “Inside Out” a visual format where muscles were drawn directly on the body to explain their functions and relevant exercises in a simple way
Following the success of Inside Out, we developed ” المجبراتي مودرن “, combining the humor and personality of
” دحيح العلاج الطبيعي ” with the visual anatomy approach of Inside Out
To keep the content connected to the audience, we also created a dedicated segment answering direct questions from Dr. Ayman’s followers, turning their real questions into simple, useful, and engaging content
As the framework evolved, we developed our own Anatomy System, where every illustration was carefully mapped according to the specific anatomical details of each muscle, creating a recognizable visual language unique to Dr. Ayman’s content
Every personal brand is unique. We build each one around the person’s expertise, personality, and target audience