eraCoffee is a performance coffee brand in the Bahraini market, developed to support energy, focus, and an active lifestyle
Defining the Audience
We started by identifying the audiences who could benefit most from the product. We focused on two key segments: office professionals and gym-goers, with a different message tailored to each audience based on their needs
Building Awareness
Before directly selling the product, we focused on creating awareness around its key ingredients and benefits, helping the audience understand what makes VeraCoffee different
Speaking Directly to the Audience
Once the audience understood the product, we shifted towards more direct communication connecting VeraCoffee with their daily routines, whether it was staying focused at work or supporting an active lifestyle at the gym
When summer arrived, we tapped into a familiar consumer habit: iced coffee. We created awareness around enjoying VeraCoffee as an iced coffee, turning the product into a more relevant and appealing choice for the season
We didn’t just market a coffee product. We built different reasons for different people to choose VeraCoffee making the product relevant to their routine, lifestyle, and needs